The Silent Group

The Silent Group is an operator-led brand builder and commercialization partner for bold consumer products. We’re experienced owner operators who’ve run early and mid-stage brands, so we think as much about scalability, profitability, and operations as we do about design and storytelling. We partner with you from the beginning or mid-sprint, working diligently behind the scenes, so your brand’s voice, story, and product take center stage.

To partner with visionary, blue sky entrepreneurs, creating products and building brands that inspire people to become their best selves.

To be the most trusted long-term partner for consumer brands and products that enrich people’s lives.

Brand Creation & Strategy

We build distinctive brand concepts with clear positioning, powerful stories, and a lasting competitive edge.

  • \ Craft proprietary brand identities and visual systems that resonate
  • \ Define brand voice, values, and market positioning
  • \ Leverage market research to uncover growth opportunities

Creative Design & Content Development

We deliver bold, memorable creative that inspires your target demographic.

  • \ Produce impactful visuals, copy, and brand assets
  • \ Maintain creative consistency across all channels
  • \ Manage creative direction from concept to execution

Talent Acquisition & Management

We connect brands with the top talent specifically in the music, sports, and entertainment space.

  • \ We source top tier talent for brand growth or find our talent roster best in class brand partnerships
  • \ Create and execute mutually aligned brand partnership deals with talent
  • \ Implement retention and performance management strategies

Product Development & Sensory

We create or optimize consumer products for commercial success through superior taste, quality, and cost.

  • \ Lead formulation from concept to full scale production
  • \ Place new and existing products into the optimal production partner
  • \ Create procurement and sourcing strategies with best-in-class supply partners

Marketing, PR & Influencer Strategy

We amplify brand awareness through scrappy campaigns, media coverage, and influencer partnerships.

  • \ Design and execute multi-channel marketing campaigns
  • \ Optimize brand presence across digital, social, and paid media
  • \ Build media and influencer relationships that drive credibility

Supply Chain & Operations Management

We optimize product sourcing, production, and logistics to create cost savings while improving quality and scalability.

  • \ Develop cost-effective sourcing and production plans with existing production partners
  • \ Manage day to day company operations to ensure consistent finished product availability during stages of rapid company growth
  • \ Maintain regular quality control and compliance across suppliers

Financial Strategy & Management

We create long-term financial strategies for new and existing brands that support sustainable growth and shareholder confidence.

  • \ Build detailed financial pro-formas and financial forecasts
  • \ Create and manage annual operating budgets, cash flow, and capital allocation
  • \ Develop fundraising strategies for brand growth

Mergers, Acquisitions & Valuation Advisory

We guide brand partners through buying, selling, and valuing companies and assets.

  • \ Provide accurate and realistic business and asset valuations
  • \ Advise on acquisition, sale, and strategic investment opportunities
  • \ Support negotiation, due diligence, and transaction execution

Ryan Perry

CEO

Jason McMurray

Managing Director

Casey Newman

Managing Director

Todd Christopher

Head of Partnerships & Entertainment

Doug Campbell

Head of Commercialization

Joie Mikitson

Head of Content

Derek Oliver

Head of Supply Chain

Paul Vineis

Chief of Staff, Finance Director

Sam Schmeltzer

Master Blender

Donnie Faires

Director of Design

Simon Clayton

Director of Technology

Paul Lackner

Creative Advisor

Contact

Who We Work With

Bardstown
High West
Redneck
Frank August
Tennessee Distilling
Shore Capital
Whiskey House
Vino del Sol
Statesville Distilling
Harpoon
Middle West Spirits
Rare Character
WAF
Bluegrass
Bev Source
Seelbachs
Happenstance
Southern
Volunteer Botanicals
Primo

Our Values

Humility

Remaining grounded and open to continuous learning.

Zest

Approaching every challenge with energy and passion.

Gratitude

Appreciating the journey, our partners, and our impact.

Perseverance

Navigating obstacles with unwavering determination.

Honesty

Upholding integrity and transparency in every interaction.

Bravery

Daring to innovate and challenge the status quo.